- Stetson is the stuff of legend – aftershave scent embodies frontiers, rugged individualism, ingenuity, and destiny
- An icon of the old West – tumbleweed restlessness speaks to the American quest for freedom, independence, and expression
- Smells like sage after a rain, woody musk of a stand of firs, purple mountains heady with the scent of lavender
- Meticulously crafted liquid aftershave for men
- Scent of cooling aftershave liquid harnesses the romance of American landscapes
- Fragrance of aftershave splash can never be fenced in